Group Of Event Planners
Event planners don’t really have an easy time with their jobs. Even jobs that go smoothly aren’t easy. Attention to detail is essential for event planners. Being able to handle adversity and stay on schedule is also a good skill set to have.
I am part of a small group of event planners. We have pooled together to make ourselves more marketable. We share work when we need to, but for the most part work alone. We are really just a group in name only.
Event planning is a hard market to break into without advertising. We found that our group of event planners can split the cost of advertising easily.
There have been several clients that I was able to pass on to my fellow event planners because my personality did not mesh well with theirs. The other event planners have, on occasion, returned the favor.
The market that our group of event planners targeted first was the child birthday circuit in our community. It was interesting to us that there were a lot of mothers that wanted extravagant affairs for their child’s birthday.
We expanded our target to include post-prom affairs and graduation parties. One of the other event planners and I planned the college graduation event for a foreign ambassador’s daughter. That was a fancy affair.
The event planners decided together that we needed to aggressively sell ourselves to big business clients. We approached several and one decided to give us a chance. We planned a wonderful luncheon for some of their international clients and it went well.
The luncheon went so well that the event planners started getting calls constantly for more events to plan. I was shocked when we got to a point that we were turning jobs down.
I was the first, but the other event planners quickly followed, to hire an assistant to help me with the jobs I took on. It seemed like out group doubled in size overnight.
